We made more than “just a pretty site”.
We put the customer, first. We observed what they need to do on Kobiline.com so that it meets their needs, rather than what we perceived to be their needs.

Kobiline says that:”Our aim is to be the pioneer and leading e-business platform that serves small and medium enterprises in Turkey to increase their profitability through the opportunities in new economy.
Kobiline is considered as a social responsibility project by its Strategic Partners; Koç.net, Yapı Kredi Bankası and Projes thus many of the services are delivered through free membership in order to accelerate SME adoption to the tools of the new economy.”

We claim that “KeyFruit creates sites that are elegant, engaging and easy to use; has “Big Agency Skills” but small agency flexibility”.

Once we stepped into Kobiline.com’s Project Development, it was obviously clear that We had to take a user-centered design approach, which means we’ll have to make more money&transaction for Koç.net from Kobiline.com than if they go to an agency that adopts a more traditional approach. And also, within a highly competitive field such as “Domain & Hosting Services Sales”, we had to perfectly develop a search-engine-friendly-site information structure.

Here’s how we “think” we managed to do it;

We made more than “just a pretty site”.
We put the customer, first.
We observed what they need to do on Kobiline.com so that it meets their needs, rather than what we perceived to be their needs.

Information architecture was (is and always will be) our KPI for designing and developing efficient and useful structure for Kobiline.com’s user interface. We believe that by the means of our toolbox of innovative techniques, we came up with a bright solution to make Kobiline.com’s easy to navigate and information quick to find.
KeyFruit Services on Kobiline.com Web Site Project are;

• Information Architecture
• User Interface Design
• Interface Development
• Technical Build (Microsoft ASP.NET 3.5; SQL 2008 on Windows Server 2008)
• Content Management System (Interface Design + Development)
• SEO