We are extremely proud to announce that KeyFruit is the new digital marketing communication solution provider of Turkey’s Food&Beverage Sector Pioneer, TAMEK.
KeyFruit will serve as “The digital marketing communication solution provider of TAMEK” starting from January 31, 2010. Read more »
We made more than “just a pretty site”.
We put the customer, first. We observed what they need to do on Kobiline.com so that it meets their needs, rather than what we perceived to be their needs. Read more »
KeyFruit’s whitepaper on DAM that we have shared with you through our corporate blog, SlideShare and Scribd has received recognition from overseas that made us feel humbled and honored. Widen Enterprises, one of United States’ industry leading DAM solution providers, has requested to link our whitepaper as a resource on their micro-site, www.digitalassetmanagement.com which we have happily accepted. The joy of being recognized by such an organization made our belief in the saying “hard work pays off” stronger than ever and fueled our inspiration to work even harder to become a better company.
As Schiller once said; “Time flies on restless pinions…” and we agree. It hasn’t been until our last weekly meeting that we realized it has been 5 months to the day, since we have come together and founded KeyFruit. Aside from the rush of the company set up that took almost two months, we can gladly claim that we have lived and worked a very fulfilling three months to put the cornerstones of KeyFruit in place. Read more »
Our whitepaper talking about Digital Asset Management systems, their benefits, the trends in storage capacity and content creation is now available on Slideshare and Scribd. Read more »
10. Conclusion
The role that digital asset management plays in ensuring quality control spans the content development lifecycle. Starting at the design phase, those tasked with creating new content are able to access approved and brand ready assets (“one version of the truth”) as well as important information about each asset in the form of metadata. The metadata associated with any given asset can include a range of quality control information including usage rights and permissions, prior uses, commentary, and legal instructions such as use and placement of disclaimers. Read more »
9. DAM’s ROI
There is no single metric for measuring the ROI for a Digital Asset Management (DAM) system within a company. Identifying the criteria and ultimately measuring ROI depends on the use case(s) for how the DAM system is used. Sometimes, DAM is simply used as a means to access “one version of the truth”, while in other times it is integral to the full content development, production, and distribution life-cycle. Read more »
8. DAM Solution for Business
Education Assets, Information Assets, IT Assets, Knowledge Assets, Media Assets, Social Assets, Software Code Assets are all different types of digital assets. Different departments of a company may create or use any of these asset types for many different reasons. A DAM is necessary for storing, record keeping, access controlling of these digital assets. While every department benefits from DAM, one department stands out from the rest; marketing. Read more »
7. DAM Global Market Status
Products in this market were initially custom built solutions to meet the specific needs of individual firms. Now product suites have modular architectures so that customers can pick and choose the functionality they require instead of buying the entire product suite. Product architecture is also very open to allow full integration with other third party systems. Most architectures are now built on a web services platform to ease integration. Though most of the platforms currently use J2EE, many vendors are now working on a .NET strategy as well. Vendors that do not use either platform do have XML based APIs to facilitate interoperability and integration. Read more »
6. What is Digital Asset Management (DAM)?
a. Overview
Digital asset management, or DAM, is often described as a process or a tool for organizing the creation, management, distribution and archiving of rich media assets. In the DAM world, the term “assets” generally refers to rich media files such as images, photos, video and audio, whereas a “file” generally refers to e-mail, documents, records, or scanned images. Creative agencies, publishers, broadcasters and media outlets have long realized the wisdom of utilizing DAM solutions in the production of their media assets including managing digital rights, conferring with clients, handling review cycles, retouching images, and editing photos and videos. But until recently, many other enterprises have relied on enterprise content management solutions or with feature-limited, home-grown DAM tools to manage both documents and digital assets.[5] Read more »
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