Competitor Watch

Do you want to explain to your editor why you didn’t know about the huge news that’s been on your competitor’s site for more than an hour now? Or, why you haven’t been aware of your competitor’s new micro site launch last week? Or even worse, launch of a heavy competitor’s sales discount attack through a wide online media campaign?

Of course, you can use methods like;

  • Subscribing to competitors’ e-mail and SMS text alerts
  • Setting up Google and Twitter Alerts for keywords on your beat
  • Using an RSS reader to aggregate local news and save time
  • Keeping TVs in your peripheral vision and learn how to not let them drive you insane

and it’s likely that you won’t have to come up with excuses for missing the latest on what’s happening in your market.

But, who has time for all that?

Having accurate information about competitors is vital to your company’s ability to maintain its competitive advantage. With a structured way to manage competitive knowledge, your company can maximize opportunities in the market while minimizing the threat of current and potential competitors’ unexpected market gain strategies. KeyFruit’s “Competitor Watch” is an easy, confidential way to discover and share information on your competitors collaboratively across your organization, and keep your company at the pinnacle of valuable market information.

KeyFruit can

Manage Your Competitive Knowledge

KeyFruit’s “Competitor Watch” provides you, your team and your company with a simple, straightforward solution to track your competition. Collaboratively track who your competitors are, what they do, and how their activity affects your company and your value proposition. A competitor can be either an entire company, a service, or a specific product.

Build a Comparison Matrix

Track features or attributes for each of your competitors, and analyze them against your own offering on a comparison matrix. This data is shared in an easily-accessible and secure manner, allowing everyone on your team to contribute to and use the information.

Prepare “Understandable” Site Analytics Reports

Reports without comments or to-do lists attached are meaningless in today’s ever-changing globally competitive environment. KeyFruit collects all the data within the brief specified and provides you with an executive summary including proactive suggestions on how to increase the performance of your web site.