sky is not the limit... it's our drive!_
KeyFruit believes that good IA is the foundation of usability. At the outset of any project, we work closely with the content owners to audit the current information and create improved hierarchies and taxonomies – streamlining the structure of content, how it's organized and how users access it. This process is vital to project success.
More importantly, we construct all of our content and design assets according to the IA, that's why we work with wireframes, prepare hundred thousands of "How to..." pages (We said that we are document-maniacs, didn't we?) and then kick off the project. This is how we roll and how we keep our customers happy at KeyFruit!
Our approach to usability hinges on our passion for creating interfaces that work intuitively and beautifully. We focus on key concepts of ease, efficiency, memorability and enjoyment, and we apply our rigorous standards at every stage of the process, from early prototypes, exploration and design concepts through to beta-period analysis and adjustment. Our goal has always been, and continues to be, to design web sites and applications that people love to use.
By accepting the fact that a web site is nothing but user experience, first of all, we rely on our personal and sectoral know-how, because we are internet users above all, just like you are. And then we play different roles as different users, and keep working until we reach perfection.
The behavior of a web site or application, and how users control that behavior, is of paramount importance in understanding the user journeys and in meeting the project's objectives. At KeyFruit, we have a team of interaction design specialists, but we also involve the whole project team in the process, from initial workshops and whiteboard sketches, right through to the production of highly-detailed wireframes and functional documentation.
As we deal with the Interaction Design, we also deal profoundly with "Human - computer interaction", which basically describes how a computer user can interact by defining his/her behaviour.
Through a process of concept development, final execution and quality assurance, our designers create the most distinctive and compelling interfaces. With our focus on innovation, creativity and attention to detail, we deliver a unique level of quality across web sites and applications. We hire only the most passionate and gifted designers; people who share our desire for pixel perfection.
And we accept the fact that visual design, beside being a creative process, is a special relation between the client and KeyFruit in order to reach a specific message to a targeted audience.
